Reinventing the Sale
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Strategy

MARKET STRATEGY TRAINING

Planning your success

Every business needs a strategy to achieve its goals. And the simpler that is, the more chance you’ll have to achieve it.

You must think and plan before you act

Every business needs a strategy to achieve its goals. And the simpler that is, the more chance you’ll have to achieve it.

Assessing potential

To run a successful business, you need a viable market with good long term growth potential. Stagnant, saturated or declining markets are not good, unless you can revolutionise them with a new product or service. So you must confirm you have a great opportunity.  And the best way to do this is through an opportunity assessment.

Setting goals

Market strategy training will help you develop goals in the right way. Without goals it’s impossible to decide on priorities, measure progress and make improvements. No serious business really wants to operates like that. But many do because they don’t understand how to develop a plan that works for them.

Business models

Market strategy training also helps you to define the right business models for your business.

Setting your price can be tricky because the price someone is prepared to pay for something reflects what it’s worth to them. There are many ways you can generate revenue, but not all of them will fit every business.  We will review different business models you can use.

Routes to market

Deciding how to sell your products is also important. And in Market strategy training we will review the different channels and how you can use them.

Forces that affects performance 

We’ll also discuss the internal and external forces that can impact your performance and how you can use them to your advantage.

We’ve produced a format called Blueprint to help you understand through the process and we’ll use it in market strategy training.

Key areas of market strategy training

  • Why you must have a plan
  • How to quickly assess market opportunity
  • How to create business models to make money now and in the future
  • Defining goals that make sense
  • Identifying your audience
  • Creating a plan to reach them
  • How to find and work with partners to maximise mutual benefit
  • Understanding the forces that can impact your performance
  • Committing to action – making it all happen

 

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