Simplicity as a competitive weapon

We live in a very busy, full-on world. We are bombarded with information and we have so many choices. In fact, we have almost too many for just about any product or service you can think of.

So it’s no real surprise that we often tune out. And that’s a problem for anyone trying to sell anything. That’s why there's a growing interest in simplicity. Because it’s the antidote to information overload and content bloat.