Are you swamped by "great advice"?

If you’re running (or thinking about running) a business, you will want to know what it takes to succeed.

Most people hit Google and instantly get more than 100 million results! Now there’s no shortage of great advice. And much of it is free.

But an awful lot of it isn’t great. 

It’s written by people who just left full-time education with little life experience.What can they really teach you about how hard it is to succeed?

We are sold the idea that success is easy if you do 3 things;

1. Believe in yourself 

2. Work hard 

3. Never give up

Of course I’m paraphrasing here. You can fund a gazillion examples of 3, 5, 7, 9 or more ‘success factors’ out there. Some of them are very good, some are dangerously shallow. Some are just plain wrong. They’ve never been tested in the real-world. They are extracts from books or articles written by someone else.

So where am I going with all this?

The point is that you will very quickly be overwhelmed by the advice that’s available from millions of sources.

I subscribe to many sites. I’ve also signed up to some free and expensive online training programmes. They all share one big problem for me, and I suspect for you.

There’s just too much content to absorb and use. 

I don’t have the time or patience to sit through a long (1-2 hour) video listening to someone take too long to tell me the key things I should focus on. For me, less is definitely more. I need information I can use and quickly implement. 

There is no "Secret" to success.

If you have an idea for a business, make sure it solves a problem or satisfies a need for someone. Preferably many people because the more of them there are, the better your chance of buildingstrong business.

But remember that you must have something different to persuade them to buy from you. So make sure you spell your unique difference out clearly.

And when they’ve bought, treat them the way you’d like to be treated. This will make them more likely to buy again and also tell their friends, family and business contacts about you.

I’ve been in business for more than 30 years experience so I know that there are many other things you must do. You need great messages, an excellent online presence and superb communication skills. But these are useless unless you solve a problem better than your competitors and look after your buyers. 

Keep these thoughts in mind and go on a digital detox. Unsubscribe from all those sites that just clog up your inbox with the same advice rehashed many different ways.