Reinventing the Sale



What Makes Me ... Me

Long ago I learned that having a lot of money doesn’t necessarily make you happy. Chasing money just to accumulate it is pointless. But having too little isn’t good because you can’t do the things you want to do.

My whole approach to life was forged in the mining valleys of Wales, where I grew up. The only way I could make my own way in the world was to think differently, work hard and be determined.

Read more about my story here.

Those qualities have stayed with me throughout my life. 

But it’s not enough because I’m always trying to improve what I do on a personal and business level.

For more than 30 years I worked in businesses where the only measure of success was sales. I was pretty good at it. I built successful organisations, travelled the world and sold several hundred millions dollars worth of business. But we were only as good as the last quarter’s performance. If we hit our sales targets we were heros. At least for a short while. If we didn’t, we were zeros and would probably get fired.

What’s your higher purpose?

I’m not saying that money is bad and sales don’t matter, because that’s obviously not true. It’s just that I believe you need a higher purpose in life. Otherwise you’re just working to live, and that’s soul destroying.

Having a higher purpose means doing what you care about. Something that fires your imagination, gets you out of bed early and motivates you to work towards a goal.

The only way to do great work is to love what you do.
— Apple Founder Steve Jobs


I love working with ambitious business owners who want to do more than just make money

That’s why I created Reinventing the Sale to develop an easy way to share my experiences.  I've created  simple success strategies that can be used by a single person or small business owner. It demystifies sales and marketing, and makes it much easier for anyone to define success and achieve it. 

What does success mean to you?

Success is personal and it depends on what you want to achieve in life. It could be to launch a new business or improve the performance of a current business. It could be to promote an idea or cause you really are passionate about.


My vision is to help people define and achieve their higher purpose.

I do offer free advice, but this isn’t purely altruistic because I am running a business. If you only want to take the free advice, that’s great. It may be all you need. But if you want to go deeper, or you want more of my time, there is a cost.

I enjoy helping people, and I love seeing them grow by acquiring new skills. Sometimes this is through training, mentoring or they see me work and learn from what I’m doing.

So if this makes sense and you’d like to learn more about how I could help you, please get in touch

John and I worked together as business partners and we planned and negotiated complex deals together. I truly enjoyed the experience as we were an effective, naturally aligned winning team. John is a strong sales leader, motivator and strategist with a hands-on approach to business challenges.

Tibor Beles, VP Business Process Services at ORACLE Corporation